Co-authorship Analysis of Social Media Research in Tourism and Hospitality
Keywords:
co-authorship analysis, bibliometric analysis, social media, literature reviewAbstract
The importance of social media in tourism and hospitality has been acknowledged by both scholars and practitioners. Recent research shows that there was a dramatic increase in the number of articles that focus on social media research in tourism and hospitality. Although several literature review studies exists in the field, no study has performed authorship or co-authorship analysis in this research area. This study contributes to the literature by building social structure of social media research published in tourism and hospitality journals by analyzing 385 articles. Top eight most influential scholars and institutions are illustrated. The study further depicts collaboration networks in social media research at author and institutional level and discuss its implications.
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