Assessing the usefulness of online image annotation services for destination image measurement

Authors

  • Lyndon Nixon MODUL University Vienna

Keywords:

media mining, media analysis, media annotation, visual analysis, concept detection, image annotation, destination image, tourism intelligence

Abstract

This research note reports on an initial exploration of the usefulness of online image annotation services for the measurement of destination image. Destination Marketing Organisations (DMOs) today, while actively data mining textual content for insights into visitor sentiment towards their destination or the most popular topics or themes of visitors at that destination, increasingly face usage of digital imagery or videos - yet non-textual content is not as easily ‘understood’ by machines to provide the same insights. The recent emergence of online services for image annotation might be of value to DMOs but to the best of the author’s knowledge no evaluation of their usefulness has been made in the touristic domain. We present here initial results which indicate the progress that image annotation services still need to make before DMOs could use them in destination image measurement.

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Published

2018-02-05

How to Cite

Nixon, L. (2018) “Assessing the usefulness of online image annotation services for destination image measurement”, e-Review of Tourism Research. Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/123 (Accessed: 3 December 2022).