Profiling business travellers who use mobile travel applications
Keywords:Business travellers, business travel cycle, cluster analysis, mobile travel applications, segmentation
Business travellers are increasingly using mobile devices, resulting in a need to understand who the users of this technology are and how they use it. Even though some have attempted to segment mobile travel service user groups, to date, there has been no attempt to segment business travellers in terms of their mobile travel application usage. Convenience sampling is used, and a self-administered online questionnaire completed by 232 business travellers. By means of cluster analysis four clusters are identified which share similar characteristics. The most important elements in the formation of the clusters are the type of organisation and device ownership. This research answers the call by previous researchers that further research on mobile devices should emphasise more than just the functionalities of the device.
How to Cite
e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.
In consideration for publication of your work, if published on behalf of the eRTR, the author agrees to transfer the work to the eRTR, Department of Recreation, Park and Tourism Sciences, Texas A&M University, USA, including full and exclusive rights to publication in all media now known or later developed, including but not limited to electronic databases.
The authors represents and warrants:
- That the manuscript submitted is his/her own work;
- That the work submitted to the eRTR has not been previously published.