A study of the travel preferences of generation Z located in Belo Horizonte (Minas Gerais – Brazil)

Authors

  • Jean Max Tavares Pontifícia Universidade Católica de Minas Gerais
  • Madhuri Sawant Dr. Babasaheb Ambedkar Marathwada University
  • Olimpia Ban University of Oradea

Keywords:

Generation Z, travel, preferences, product development

Abstract

The aim of this research paper is to identify Generation Z travel profiles from 300 college students who were born between 1993 and 1996 and are located in Belo Horizonte (Brazil). The results of a Principal Component Analysis (PCA) procedure indicate a great preference for sand & sea tourism. These results suggest that those destinations where historical, cultural and religious tourism offerings predominate, which are tourism types less desired by Generation Z individuals, must carry out an effective marketing plan to attract this generation of travelers.

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Published

2018-06-02

How to Cite

Tavares, J. M., Sawant, M. and Ban, O. (2018) “A study of the travel preferences of generation Z located in Belo Horizonte (Minas Gerais – Brazil)”, e-Review of Tourism Research, 15(2/3). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/210 (Accessed: 16 April 2024).

Issue

Vol. 15 No. 2/3 (2018)

Section

Articles

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