A study of the travel preferences of generation Z located in Belo Horizonte (Minas Gerais – Brazil)
Keywords:Generation Z, travel, preferences, product development
The aim of this research paper is to identify Generation Z travel profiles from 300 college students who were born between 1993 and 1996 and are located in Belo Horizonte (Brazil). The results of a Principal Component Analysis (PCA) procedure indicate a great preference for sand & sea tourism. These results suggest that those destinations where historical, cultural and religious tourism offerings predominate, which are tourism types less desired by Generation Z individuals, must carry out an effective marketing plan to attract this generation of travelers.
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