World Cities’ Image in TripAdvisor Users’ Reviews

Authors

  • Marek Nowacki WSB University of Poznan

Keywords:

content analysis, Text Mining, TripAdvisor, destination image, tourist attractions

Abstract

The purpose of the article is to identify five world cities’ images by analysing the tourist attractions reviews posted on TripAdvisor. The phenomenological study of content analysis was used: first quantitative, and second qualitative. The analysis of the tourist attractions made it possible to identify their characteristic features and the attributes of the positive and negative attractions’ image. Additionally, some specific attributes of the surveyed cities’ images were identified. Study limitations include the limited reliability of the opinions published in TripAdvisor and a relatively small research sample.

Author Biography

Marek Nowacki, WSB University of Poznan

Marek Nowacki is associate professor of tourism and recreation at the WSB University of Poznan with an interest in heritage and tourism. His current research focuses on role of social media in tourism as well as adventure tourism and recreation. 

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Published

2019-01-30

How to Cite

Nowacki, M. (2019) “World Cities’ Image in TripAdvisor Users’ Reviews”, e-Review of Tourism Research, 16(2/3). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/327 (Accessed: 20 April 2024).

Issue

Vol. 16 No. 2/3 (2019)

Section

Articles

License

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