Co-creating Value in Destination Management Levering on Stakeholder Engagement

Authors

  • Mariapina Trunfio Department of Management and Quantitative Studies University of Naples “Parthenope”
  • Maria Della Lucia Department of Economics and Management University of Trento

Keywords:

Destination value co-creation, offline stakeholder engagement, online stakeholder engagement, destination strategic approaches, Italian regional destinations

Abstract

Value co-creation – an established topic in management studies – it still in its infancy in tourism and hospitality research. This paper investigates value co-creation in destination management by focusing on how DMOs create their destinations’ strategic approaches by levering on stakeholder engagement, both online and offline. Building upon a significant body of literature on value-co creation and stakeholder engagement in destination management, we provide a framework identifying four strategic DMO approaches in destination value co-creation. The evidence collected in four selected Italian regional DMOs shows that a combination of interactive digital platforms and offline stakeholder engagement defines a range of strategic approaches. The study provides new knowledge of destination value co-creation and suggests preliminary managerial implications, based on the lessons learned from the empirical analysis.

Author Biographies

Mariapina Trunfio, Department of Management and Quantitative Studies University of Naples “Parthenope”

Mariapina Trunfio is an Associate Professor of Economics and Business Management at the University of Naples “Parthenope” in Italy. Her current research focuses on destination management and governance, place branding, sustainable tourism, local development, entrepreneurship, cross-cultural management, culture and creativity, smart destination, tourism innovation and MICE industry.

Maria Della Lucia, Department of Economics and Management University of Trento

Maria Della Lucia is an Associate Professor of Economics and Business Management at the University of Trento in Italy. Her current research interests include local development and sustainability, destination management and governance, culture-led regeneration, creative cities and creative tourism, digital e social media marketing, and economic impact analysis as investment decision making tools.

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Published

2019-01-30

How to Cite

Trunfio, M. and Lucia, M. D. (2019) “Co-creating Value in Destination Management Levering on Stakeholder Engagement”, e-Review of Tourism Research, 16(2/3). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/332 (Accessed: 25 April 2024).

Issue

Vol. 16 No. 2/3 (2019)

Section

Articles

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