THE ROLE OF IN-FLIGHT MAGAZINES IN PUBLIC RELATIONS: THE CASE OF TURKISH AIRLINE COMPANIES
Keywords:
In-flight Magazines, Aviation Sector, Public Relations, Image, Loyalty, Content AnalysisAbstract
This study aims to investigate the use of in-flight magazines with the purpose of public relations (PR) in aviation sector which is an ignored area of research in tourism and travel literature. With this purpose, six image- and six loyalty-generating PR themes were firstly derived from a literature review. Following, in the case of four Turkish airline companies, in-flight magazines are content analyzed, which are published in 2017. The results showed that the most commonly used image-generating PR sub-theme was the ‘news about the company’, in general.
Downloads
Published
Issue
Section
License
e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.
In consideration for publication of your work, if published on behalf of the eRTR, the author agrees to transfer the work to the eRTR, Department of Recreation, Park and Tourism Sciences, Texas A&M University, USA, including full and exclusive rights to publication in all media now known or later developed, including but not limited to electronic databases.
The authors represents and warrants:
- That the manuscript submitted is his/her own work;
- That the work submitted to the eRTR has not been previously published.
