The Tourism Story Project: Developing the Behavioral Foundations for an AI Supporting Destination Story Design

Authors

  • Wen Zhang University of Central Florida
  • Jeongmi (Jamie) Kim Temple University
  • Hany Kim Pusan National University
  • Daniel R. Fesenmaier Modul University Vienna

Keywords:

Storytelling, Destination advertising, Emotion, Sentiment analysis, AI

Abstract

Storytelling enables destination advertising to build emotional connections between tourists and the destination. In this paper, we summarize the results of the Tourism Story Project (TSP) which focused on understanding the underlying persuasive process of destination stories, especially the impacts of various story elements and the raised emotions. The overall goal of TSP was to establish the behavioural foundations for developing a computer-based tool (an AI) which can be used to guide the design, evaluation and implementation of online destination stories.

Author Biographies

Wen Zhang, University of Central Florida

Wen Zhang is a Ph.D. Student at University of Central Florida. Her research interests include tourism design, tourism emotion mapping and online storytelling.

Jeongmi (Jamie) Kim, Temple University

Jeongmi (Jamie) Kim is a Ph.D. candidate at Temple University. Her research interests include experience design, tourist behaviour, in-situ measures, and ICT & social media mediated marketing.

Hany Kim, Pusan National University

Hany Kim is an assistant professor at Pusan National University. Her research interests include destination branding and cross-cultural issues in user-generated media.

Daniel R. Fesenmaier, Modul University Vienna

Daniel R. Fesenmaier is an adjunct professor at Modul University-Vienna. His teaching and research focus on information technology, advertising evaluation and smart tourism design.

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Published

2019-12-07

How to Cite

Zhang, W., Kim, J. (Jamie), Kim, H. and Fesenmaier, D. R. (2019) “The Tourism Story Project: Developing the Behavioral Foundations for an AI Supporting Destination Story Design”, e-Review of Tourism Research, 17(2). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/503 (Accessed: 29 March 2024).

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