The Tourism Story Project: Developing the Behavioral Foundations for an AI Supporting Destination Story Design
Keywords:
Storytelling, Destination advertising, Emotion, Sentiment analysis, AIAbstract
Storytelling enables destination advertising to build emotional connections between tourists and the destination. In this paper, we summarize the results of the Tourism Story Project (TSP) which focused on understanding the underlying persuasive process of destination stories, especially the impacts of various story elements and the raised emotions. The overall goal of TSP was to establish the behavioural foundations for developing a computer-based tool (an AI) which can be used to guide the design, evaluation and implementation of online destination stories.Downloads
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e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.
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