Smart Tourism: Effects on Consumer Experience and Business Competitiveness
Keywords:
smart tourism, SMEs, consumer behaviour, value creation, competitivenessAbstract
This study analyses the effects of smart tourism on consumer experience and small and medium-sized enterprises (SMEs). Its main contribution is the integration of the demand and supply perspectives of smart tourism. The demand view considers the impact of smart consumer experience on different aspects of consumers and the moderating effects of gender. The supply view focuses on how the use of smart technologies affects different aspects of tourism SMEs (service cannibalisation, co-creation and value offerings) and the competitiveness of SMEs. The empirical study will be undertaken in the USA and Europe.
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e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.
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