Segmenting second home tourists in Finland to better explain their mobility and behavior

Authors

  • Czesław Adamiak PhD Researcher University of Eastern Finland Centre for Tourism Studies Department of Spatial Management and Tourism, Nicolaus Copernicus University

Keywords:

second homes, segmentation, Finland

Abstract

The study presents the segmentation of second home users in Finland based on the values they link with their second home use. Four major segments are identified: passive cottagers, active cottagers, family cottagers and consumer cottagers. Segments are consequently compared in terms of socio-demographic background, characteristics and use of second homes, and plans for their future use. All categories of second home users except from passive cottagers should be attracted as economically beneficial for local communities. The number of passive and consumer cottagers is expected to increase in fastest pace during the next years.

Author Biography

  • Czesław Adamiak, PhD Researcher University of Eastern Finland Centre for Tourism Studies Department of Spatial Management and Tourism, Nicolaus Copernicus University

    Czesław Adamiak is a teaching assistant at the Department of Spatial Management and Tourism, Nicolaus Copernicus University in Toruń (Poland). Before that, he worked as a researcher in the Centre of Tourism Research, University of Eastern Finland. His research interests focus on various impacts of second home tourism, as well as the application of statistical and GIS research methods.

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Published

2018-01-16

How to Cite

“Segmenting second home tourists in Finland to better explain their mobility and behavior” (2018) e-Review of Tourism Research, 14(3/4). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/95 (Accessed: 13 July 2024).

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