From sharecroppers to “flying farmers”: new forms of tourism entrepreneurship in rural areas

Authors

  • Giovanna Bertella Assistant Professor School of Business and Economics UiT The Arctic University of Norway, Tromsø, Norway
  • Alessio Cavicchi Assistant Professor Department of Education, Cultural Heritage and Tourism University of Macerata, Macerata, Italy

Keywords:

rural entrepreneurship, mobility, experience economy, practice

Abstract

The purpose of this study is to challenge the view of the rural environment as a static environment and the view of farmers as conservative actors. The focus is on mobile innovative practices by rural entrepreneurs who bring to life some of the features of the experience economy. An exploratory study concerning an association of rural entrepreneurs in the Italian region of Marche and a specific project of this association is conducted. The findings suggest that sociality and sense of belonging embedded in local rural communities can become a tool for promoting rural tourism through entrepreneurial mobile practices.

Author Biographies

  • Giovanna Bertella, Assistant Professor School of Business and Economics UiT The Arctic University of Norway, Tromsø, Norway

    Giovanna Bertella is Associate Professor at the School of Business and Economics, UiT The Arctic University of Norway. Her research interests are: small-scale tourism, food tourism, rural tourism, nature-based tourism, active tourism, event management, knowledge and networks.

  • Alessio Cavicchi, Assistant Professor Department of Education, Cultural Heritage and Tourism University of Macerata, Macerata, Italy

    Alessio Cavicchi is researcher in Agribusiness and Rural Tourism at University of Macerata (Italy). His main fields of interest and research are consumer food choice, economics of food quality and safety, sustainable tourism and innovation in the agro-food sector. He has served as expert for the European Commission (DG Research, DG Agriculture, DG Environment and JRC). His works have been published in several international books and journals.

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Published

2018-01-16

How to Cite

“From sharecroppers to ‘flying farmers’: new forms of tourism entrepreneurship in rural areas” (2018) e-Review of Tourism Research, 14(3/4). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/96 (Accessed: 13 June 2024).

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