Analysis of Schema.org Usage in the Tourism Domain

Authors

  • Boran Taylan Balcı STI Innsbruck, Department of Computer Science, University of Innsbruck
  • Umutcan Şimşek STI Innsbruck, Department of Computer Science, University of Innsbruck
  • Elias Kärle STI Innsbruck, Department of Computer Science, University of Innsbruck
  • Dieter Fensel STI Innsbruck, Department of Computer Science, University of Innsbruck

Keywords:

schema.org, e-tourism, annotation

Abstract

Schema.org is an initiative founded in 2011 by the four-big search engine Bing, Google, Yahoo!, and Yandex. The goal of the initiative is to publish and maintain the schema.org vocabulary, in order to facilitate the publication of structured data on the web which can enable the implementation of automated agents like intelligent personal assistants and chatbots. In this paper, the usage of schema.org in tourism domain between years 2013 and 2016 is analysed. The analysis shows the adoption of schema.org, which indicates how well the tourism sector is prepared for the web that targets automated agents. The results have shown that the adoption of schema.org type and properties is grown over the years. While the US is dominating the annotation numbers, a drastic drop is observed for the proportion of the US in 2016. Poorly rated businesses are encountered more in 2016 results in comparison to previous years.

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Published

2018-02-05

How to Cite

Balcı, B. T., Şimşek, U., Kärle, E. and Fensel, D. (2018) “Analysis of Schema.org Usage in the Tourism Domain”, e-Review of Tourism Research. Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/125 (Accessed: 29 March 2024).