Value Co-creation Experience and Service Performance in a Tourism Oriented Social Enterprise

Authors

  • Yung-Ping Tseng Department of Tourism, Leisure and Hospitality Management National Chi Nan University

Abstract

The present study examined the Newhomeland Foundation (NF) which was focused on community reconstruction following the Jiji Earthquake. In recent years, the NF transitioned into a social enterprise by adopting the concepts of community education to transform a small village into an eco-destination focusing on butterflies, frogs, and fireflies. This research integrates the old marketing dominant logic and social enterprise for verification. Therefore, we analyzed the NF to test and validate the hypothetical “servicescape (SS)–co-creation experience (CE)–experiential value (EV)–service performance (SP)” model. A total of 181 NF volunteers were recruited as survey respondents. Partial-least-square structural equation modeling (PLS-SEM) was adopted. The findings of our study revealed that by participating in the activities arranged by the NF, the volunteers resonated with the ideologies of the foundation and acknowledged its persistence in preserving the land. Through the interaction with the NF, the volunteers also identified the value created by the social enterprise and the concepts it has endeavored to deliver.

Author Biography

Yung-Ping Tseng, Department of Tourism, Leisure and Hospitality Management National Chi Nan University

Yung-Ping Tseng, PhD, received his Ph.D. degree in the Department of Recreation, Park & Tourism Sciences, Texas A&M University. Now, he is an Associate Professor at National Chi Nan University and serves as the associate editor of Leisure Sciences. Professor Tseng’s research interests are situated in the fields of human dimensions of natural resources, Tourism and Recreation Management, Community Supported Rural Tourism development, Management and Business Model for Social Enterprise.

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Published

2018-07-08

How to Cite

Tseng, Y.-P. (2018) “Value Co-creation Experience and Service Performance in a Tourism Oriented Social Enterprise”, e-Review of Tourism Research, 15(4/5). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/235 (Accessed: 25 April 2024).

Issue

Vol. 15 No. 4/5 (2018)

Section

Articles

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e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.

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