Potential Development of the MICE industry in Hat Yai District, Songkhla Province

Authors

  • Krip Jurakanit Faculty of Sports Science Chulalongkorn University
  • Suchart Taweepornpatomkul Faculty of Sports Science Chulalongkorn University

Keywords:

MICE city, Potential, Development, MICE industry, Hat Yai

Abstract

This study explores the MICE industry in Hat Yai district, Songkhla province in Thailand. Four hundred questionnaires were distributed to MICE industry stakeholders MICE industry in Hat Yai, seven in-depth interviews were conducted with stakeholders from the Hat Yai MICE industry, and a focus group with ten MICE industry experts was conducted. The findings suggest that most respondents perceived the strengths of the MICE industry of Hat Yai District to be food and beverage, accommodation, entertainment, event organizers, venues, tour operators, security, transportation and the high standard of souvenirs. However, the focus group suggested the need for improvements to security, transportation and souvenirs. The MICE industry can be fomented by introducing strategies to develop the MICE industry and improve the quality of the MICE city in accordance with the Thai context.

Downloads

Published

2018-12-09

How to Cite

Jurakanit, K. and Taweepornpatomkul, S. (2018) “Potential Development of the MICE industry in Hat Yai District, Songkhla Province”, e-Review of Tourism Research, 16(1). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/294 (Accessed: 18 April 2024).

Issue

Vol. 16 No. 1 (2018)

Section

Articles

License

e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.

In consideration for publication of your work, if published on behalf of the eRTR, the author agrees to transfer the work to the eRTR, Department of Recreation, Park and Tourism Sciences, Texas A&M University, USA, including full and exclusive rights to publication in all media now known or later developed, including but not limited to electronic databases.

The authors represents and warrants:

  • That the manuscript submitted is his/her own work;
  • That the work submitted to the eRTR has not been previously published.