Accessibility and readability of website: An analysis of Online Travel Aggregators (OTAs) of India

Authors

Keywords:

OTAs websites, Accessible tourism, WCAG, Web accessibility, Web readability, Person with Disabilities (PwDS)

Abstract

Accessibility of websites for disabled people is a major concern in the contemporary digital world due to their dependence on tourism websites for planning and booking. However, in the tourism literature, scant is known for the accessibility and readability of OTAs websites. In response to the dearth of research, this study   examines the accessibility and readability of OTAs websites in India. Accessibility was measured in terms of Web Content Accessibility Guidelines (WCAG) and readability through two different indices. A 4C approach (Cluster tendency, Cluster number, Cluster analysis and Cluster validity) was adopted for k- means of cluster analysis to understand the behaviour pattern. The study found that the OTAs website had numerous issues regarding WCAG and the text was difficult to read and understand, limiting disabled people from using the OTAs website. Based on the finding, some implications are discussed to improve the accessibility and readability.

Author Biographies

Ranjit Singh, Pondicherry University

Research Scholar Department of Tourism Studies, Pondicherry University

Sibi P.S., Pondicherry University

Asst. Professor, Department of Tourism Studies, Pondicherry University

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Published

2022-05-04

How to Cite

Singh, R. and P.S., S. (2022) “Accessibility and readability of website: An analysis of Online Travel Aggregators (OTAs) of India”, e-Review of Tourism Research, 18(5), pp. 692–716. Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/478 (Accessed: 19 April 2024).

Issue

Vol. 18 No. 5 (2021)

Section

Articles

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