Technology is a woman’s best friend: Entrepreneurship and Management in Tourism
Keywords:gender, women, tourism, technology, Technology Acceptance Model
Technology and ICT’s are key for entrepreneurs and managers in the tourism and hospitality industry. But technology is not gender neutral and the research literature confirms women’s limited participation in high-tech organizations and positions. The aim of this research note is to show the initial results of an exploratory analysis that evaluates the relation between women’s perception of the ease-of use and usefulness of technology, and the future technological development and progress of their businesses, either as entrepreneurs or corporate entrepreneurs. The paper considers whether technology is women’s best friend, or another source of barriers.
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