A case study of developing leadership and creativity skills in higher education (HE) students

Authors

  • Noela Michael College of Communication & Media Sciences Zayed University
  • Mustafeed Zaman Management Sciences at Tourism Management Department Faculty of Business Administration (IAE) University of Perpignan
  • T. Serra Gorpe University of Sharjah

Abstract

This paper contributes to the area of creativity and educational leadership in higher education, by mobilising both concepts empirically in the 21st century learning environment. The students who enrolled in the Plan and Promotion for Events and Festivals as part of the coursework and assessment had to plan a one-day event at Zayed University (ZU) from start to finish. The paper discusses the impact of this event as a case study from three perspectives: student, academic and professional and analyzes the impact of this event on students’ learning across five areas which are knowledge within the students’ area of study, knowledge outside the students’ area of study, linking theory and practice, career growth and self-development.

Author Biographies

Noela Michael, College of Communication & Media Sciences Zayed University

Noela Michael, Ph.D. is an Assistant Professor in the College of Communication and Media Sciences at Zayed University. Her area of specialization and research is Tourism and Event Marketing and Motivation and Destination Image.

Mustafeed Zaman, Management Sciences at Tourism Management Department Faculty of Business Administration (IAE) University of Perpignan

Mustafeed Zaman is an Assistant Lecturer (ATER) in Management Sciences at Tourism Management Department, Faculty of Business Administration (IAE), University of Perpignan. His area of specialization and research are Tourism & Hospitality Management, Service Innovation, and Impact of ICT in Tourism & Hospitality Industry.

T. Serra Gorpe, University of Sharjah

T. Serra Gorpe is a professor of communications. Prior to joining the academia, she worked as public relations professional. She has a postgraduate degree in Public Relations (MSc) from Boston University/USA- School of Communication. She received her PhD degree in Public Relations and Advertising from Istanbul University in 1999. She has worked as a part-time academic at several institutions in addition to her full-time position/job at Istanbul University. These institutions are: Eastern Mediterranean University/Northern Cyprus, Istanbul Bilgi University, the European University of Lefke/Northern Cyprus, Izmir University of Economics, Izmir Turkey and Paris-Sorbonne University Abu Dhabi. She moved to the UAE in 2013. She has worked at Zayed University and University of Sharjah. Her research includes public relations education, international public relations, crisis management and corporate responsibility.

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Published

2018-07-08

How to Cite

Michael, N., Zaman, M. and Gorpe, T. S. (2018) “A case study of developing leadership and creativity skills in higher education (HE) students”, e-Review of Tourism Research, 15(4/5). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/229 (Accessed: 26 April 2024).

Issue

Vol. 15 No. 4/5 (2018)

Section

Articles

License

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