Correlations among Sensory and Cognitive Impressions of Spas in Vietnam
Keywords:
Sensory, Attribute, Servicescape, PerceptionAbstract
Sensory perception in general is the foremost important component of perception since it is significant with the formation of cognitive perception. However, the importance of each sensory component remains largely unknown. In this study, spa customers’ perception was examined. By analyzing reviews of spas in Vietnam, this study found that customers relied more on the visual memory when recalling their experiences. However, it is the impression of a given taste or smell that significantly correlated with customers’ perception of certain cognitive elements, such as price and value, and friendliness and politeness. Therefore, it is recommended that spa managers in Vietnam should focus more on the gustatory and olfactory elements when creating and maintaining their sensory servicescapes. Limitations of the study and directions for future research are also discussed.
Downloads
Published
How to Cite
Issue
Section
License
e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.
In consideration for publication of your work, if published on behalf of the eRTR, the author agrees to transfer the work to the eRTR, Department of Recreation, Park and Tourism Sciences, Texas A&M University, USA, including full and exclusive rights to publication in all media now known or later developed, including but not limited to electronic databases.
The authors represents and warrants:
- That the manuscript submitted is his/her own work;
- That the work submitted to the eRTR has not been previously published.