Could the Artwork in Hotels Attract More Bookings? –A Study Using the Experimental Design Method
Keywords:Intention to Book, Artworks, Aesthetics, Hotel, Experiment
AbstractThe aim of this study is to examine the influence of artwork images on the website of hotels on the purchase intention of guests. Results of the experimental design show that the aesthetics appreciation, achievement and physical views of the respondents have significant positive impact on their booking intentions. The originality of the study is it liaises the aesthetics attributes with the website of hotels for the first time. The findings could provide valuable implications to hotels to improve their performance in the increasingly competitive environment.
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