The effect of risks on tourists’ travel decision choices in Durban, South Africa
Tourism is an important economic sector in many countries worldwide. Many governments are placing a higher priority on tourism development because it leads to increased foreign exchange income and creates employment opportunities. However, the tourism sector is prone to both natural and human-made crises and risks, which invariably affect the functionality, sustainability, and competitiveness of a destination. The purpose of this paper is to provide an empirical analysis of the tourists' perceptions of crises and risks affecting the tourism sector in Durban. The paper used a mixed-method through the use of surveys and direct interviews with a sample of local, regional, and international tourists and key informants in the tourism sector within Durban. The results show that the level of risks in the city is perceived to be high and was found to have a significant impact on destination decision- choices. First-time visitors might be discouraged by mediatised risks. However, repeat visitors were likely to visit Durban since they were more conversant with the local conditions. Domestic tourists were likely to visit the destination since they have various mechanisms at their disposal to deal with perceived risks than first-time visitors. Furthermore, the results indicated that tourists are resilient to negative media coverage of risks. The study concludes that several factors influence the image of a destination, so tourist visitation cannot be affected by crises and risks alone. The study recommends a multi-pronged strategy to mitigate the impact of crises and risks on the destinations.
How to Cite
e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.
In consideration for publication of your work, if published on behalf of the eRTR, the author agrees to transfer the work to the eRTR, Department of Recreation, Park and Tourism Sciences, Texas A&M University, USA, including full and exclusive rights to publication in all media now known or later developed, including but not limited to electronic databases.
The authors represents and warrants:
- That the manuscript submitted is his/her own work;
- That the work submitted to the eRTR has not been previously published.