Gourmet Food Trucks: Predictors of Revisit Intentions

Authors

  • Onesimo Cuamea Velazquez Universidad Autonoma de Baja California Facultad de Turismo y Mercadotecnia
  • Karen Ramos Universidad Autonoma de Baja California Facultad de Contaduría y Administracion

Abstract

The aim of this study was to find out the predictors of revisit intention (RI) to gourmet food trucks (GFTs) located in Gastronomic Collectives. The information was obtained by applying a survey to a sample of 450 customers from the eight Gastronomic Collectives in Tijuana, Mexico. An Exploratory Factorial Analysis was carried out. Five dimensions were identified and included in the multiple regression analysis. The results show that four dimensions positively affect RI to GFTs: food quality, personnel efficiency, hedonic shopping value, and perceived value. The generalization of the results may be limited since GFTs in Gastronomic Collectives have a different operational scheme than the traditional food trucks located in the streets.

Author Biographies

Onesimo Cuamea Velazquez, Universidad Autonoma de Baja California Facultad de Turismo y Mercadotecnia

Onesimo Cuamea is a Full-time Research Professor at Facultad de Turismo y Mercadotecnia, Universidad Autonoma de Baja California, campus, Tijuana. He has a Ph.D. in Global Development Studies. He is also a Member of the Integral Management of Tourism and Marketing academic group. National Executive President of the Mexican Association of Tourism Faculties and a member of the Mexican Academy of Tourism Research (AMIT).

Karen Ramos, Universidad Autonoma de Baja California Facultad de Contaduría y Administracion

Karen Ramos is a Full-time Research Professor at Facultad de Contaduría y Administracion, Universidad Autonoma de Baja California, campus, Tijuana. She also has a Ph.D. in Global Development Studies.

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Published

2022-12-31

How to Cite

Cuamea Velazquez, O. and Ramos, K. (2022) “Gourmet Food Trucks: Predictors of Revisit Intentions”, e-Review of Tourism Research, 19(2), pp. 134–158. Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/622 (Accessed: 31 March 2023).

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Articles