Perspectives of Key Stakeholders on Ecotourism Sustainability and Stakeholder Management: A Case Study of Penang Hill
Abstract
Penang Hill, one of Malaysia's most well-known natural and cultural tourist sites, is a popular destination for both domestic and foreign visitors. The study's objective was to explore the perspectives of key stakeholders regarding ecotourism sustainability and stakeholder management. In-depth semi-structured interviews were conducted with three key stakeholders, and content analysis was done to explore the key findings. It was observed that PHC engages stakeholders through meetings, workshops, and seminars and tries to understand their interests for better management. Keen interests of stakeholders were observed towards activities that generate monetary rewards. It was also noted that all stakeholders showed great interest in the environmental conservation of the destination. The study concludes by stating that even though Penang Hill management is on the right path and trying hard to achieve ecotourism sustainability, stakeholders still need more support from the management authority to work towards the destination's sustainability, especially in this Covid-19 pandemic. The findings have ramifications for stakeholder management to implement long-term ecotourism in the destination.
Downloads
Published
How to Cite
Issue
Section
License
e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.
In consideration for publication of your work, if published on behalf of the eRTR, the author agrees to transfer the work to the eRTR, Department of Recreation, Park and Tourism Sciences, Texas A&M University, USA, including full and exclusive rights to publication in all media now known or later developed, including but not limited to electronic databases.
The authors represents and warrants:
- That the manuscript submitted is his/her own work;
- That the work submitted to the eRTR has not been previously published.
