Semantic Analysis of the Imperial Topic: Case of St. Petersburg

Authors

  • Aleksei Gorgadze Department of Management St. Petersburg School of Economics and Management National Research University - Higher School of Economics
  • Valery Gordin Department of Management St.Petersburg School of Economics and Management National Research University - Higher School of Economics
  • Natalia Belykova Department of Management St.Petersburg School of Economics and Management National Research University - Higher School of Economics

Keywords:

imperial capitals, semantic analysis, digital footprint analysis

Abstract

Tourism products’ variety engenders a correspondingly large number of approaches to their promotion. One popular angle for promotion, applicable in a handful of cities, draws on the destination’s imperial heritage. However, the patterns of using the imperial theme for tourism marketing vary in different capitals. This study is the first in a larger project aiming to study the former imperial capitals (St. Petersburg, Istanbul, Berlin, and Vienna). Our overall goal is to understand, first, how city representatives and travel agencies narrate the “imperial” past and turn it into a competitive advantage for the city, and second, how tourists react to such narratives. To collect and analyse the data, web scraping and text mining techniques are used. In this article, the first results of our study using the case of St. Petersburg are presented.

Author Biographies

Aleksei Gorgadze, Department of Management St. Petersburg School of Economics and Management National Research University - Higher School of Economics

Aleksei Gorgadze is a postgraduate student in the Department of Management at the National Research University - Higher School of Economics and the lecturer of the Text Mining course. His research interests include event management, tourism studies, text mining, and social network analysis.

Valery Gordin, Department of Management St.Petersburg School of Economics and Management National Research University - Higher School of Economics

Dr. Valery Gordin is a tenured Distinguished Professor of Management at the National Research University - Higher School of Economics and the academic supervisor of the Master’s program “Cultural and Event Tourism Management”. His current research focuses on the economics of cultural tourism, as well as on the field of management in cultural and creative industries.

Natalia Belykova, Department of Management St.Petersburg School of Economics and Management National Research University - Higher School of Economics

Prof. Natalia Belyakova is an Associate Professor of Management at the National Research University - Higher School of Economics and the regional marketing and PR Director at Domina Holding.

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Published

2019-01-30

How to Cite

Gorgadze, A., Gordin, V. and Belykova, N. (2019) “Semantic Analysis of the Imperial Topic: Case of St. Petersburg”, e-Review of Tourism Research, 16(2/3). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/313 (Accessed: 22 February 2024).

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Articles