Resistance to the Adoption of ICTs in Independent Restaurants: Insights from China & the UK

Authors

  • Elizabeth Ashcroft School of Hospitality and Tourism Management University of Surrey
  • Aarni Tuomi School of Hospitality and Tourism Management University of Surrey
  • Mingsheng Wang School of Tourism Management Sun Yat-sen University
  • David Solnet UQ Business School The University of Queensland

Keywords:

ICT, independent restaurants, UTAUT, resistance to change, service innovation

Abstract

Organisations are increasingly employing innovative Information Communications Technology (ICT) solutions to drive growth and create value. Yet the uptake of such tools does not seem to be as widespread in hospitality and tourism as might be expected. This appears to be particularly the case for independent restaurants. In a fiercely competitive operating landscape, it is vital to understand the reasons for low rates of innovation adoption. Through the conceptual lens of the Unified Theory of Acceptance and Use of Technology (UTAUT), this research asks if resistance to technological innovation is a problem, identifies the factors for this, and considers the differences between the Chinese and UK sectors. Initial findings suggest that while cost, language, a desire to retain human interaction in the service experience, and the physical constraints of small premises all contribute to a reluctance to adopt ICTs, managers do feel pressure to keep up with the rapidly evolving demands of increasingly “wired” societies. These findings highlight the need for further research in this area.

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Published

2019-01-30

Issue

Section

Articles

How to Cite

“Resistance to the Adoption of ICTs in Independent Restaurants: Insights from China & the UK” (2019) e-Review of Tourism Research, 16(2/3). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/323 (Accessed: 21 May 2024).

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