Overreliance on mobile payment solutions for purchasing air tickets in China
Keywords:
mobile payment solution, Alibaba, Tencent, online travel agentAbstract
A mobile payment solution allows users to pay for a wide range of products and services by accessing their virtual wallets via their Internet-connected mobile phones. The use of such an innovative payment process has been on the rise in Mainland China, in which Alibaba and Tencent are considered the market leaders. As this payment solution has become the major payment mode preferred by residents of China, businesses may suffer from the risk of overreliance if the service becomes unavailable depending on the regulations imposed by the Chinese government. In this study, five operation department heads of a large-scale online travel agency in Shenzhen were conducted. This study aims to understand the current situation, including the level of reliance, presence of alternative payment solutions, negative impact of the possible absence of these solutions, and contingency plans in risk managementDownloads
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