Time-varying browsing behavior of hotel website users

Authors

  • Rob Law The Hong Kong Polytechnic University
  • Elise Wong The Hong Kong Polytechnic University
  • Dimitrios Buhalis Bournemouth University
  • Richard Hatter The Hong Kong Polytechnic University

Keywords:

browsing behavior, weblog data, hotel, time

Abstract

Hospitality and tourism practitioners and researchers need to understand e-consumer behaviors to develop successful digital marketing strategies and improve website performance. In particular, “when” a behavioral pattern occurs must be investigated. The present study aims to identify users’ time-varying browsing behavior on hotel website by use of weblog data collected from a hotel (a major tourist destination) in Hong Kong. The daily and hourly visitor numbers, number of pages viewed, and average visit duration are compared using one-way ANOVA and Kruskal–Wallis tests. Findings reveal time-varying visitor numbers and various time-varying browsing behaviors. The study extends existing knowledge on e-consumer behavior in hospitality and tourism and provides a new direction for hotel managers in analyzing web users’ behaviors. 

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Published

2018-02-05

How to Cite

“Time-varying browsing behavior of hotel website users” (2018) e-Review of Tourism Research [Preprint]. Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/115 (Accessed: 21 May 2024).

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