Imagining the Future of Travel: Technology and Sustainability Transitions

Authors

  • Iis Tussyadiah School of Hospitality and Tourism Management University of Surrey
  • Graham Miller School of Hospitality and Tourism Management University of Surrey

Keywords:

artificial intelligence, technology, narrative futuring, sustainability transition

Abstract

Employing narrative futuring through “letters from the future” technique, this study captures travelers’ imagination of how travel will be in 20 years as they position themselves to pre-experience it. Key themes extracted from the letters include the (desired) future states of technology, reflecting expectation of technical feasibility of artificial intelligence (AI), and the world around them, echoing concerns towards environmental and social sustainability. Especially critical is the link between advancements in technology and sustainability, provoking relevant stakeholders to start taking responsibilities to prepare for what might come and steer the development of AI to benefit society at large.   

Author Biographies

  • Iis Tussyadiah, School of Hospitality and Tourism Management University of Surrey

    Iis Tussyadiah is Professor of Intelligent Systems in Service and Head of Department of Hospitality in School of Hospitality and Tourism Management at University of Surrey. Her research interests lie in the intersection of information systems and consumer behavior.

  • Graham Miller, School of Hospitality and Tourism Management University of Surrey

    Graham Miller is Professor of Sustainability in Business and Executive Dean of Faculty of Arts and Social Sciences at University of Surrey, where he conducts research into business ethics, sustainable tourism and corporate social responsibility.

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Published

2020-01-01

Issue

Vol. 17 No. 5 (2020)

Section

Articles

License

e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.

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How to Cite

“Imagining the Future of Travel: Technology and Sustainability Transitions” (2020) e-Review of Tourism Research, 17(5). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/551 (Accessed: 19 September 2024).

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