Electronic Distribution Channels of Airline Ticket

Authors

  • Yun Eui Lee School of Hotel and Tourism Management The Hong Kong Polytechnic University
  • Sunny Sun College of Asia Pacific Studies Ritsumeikan Asia Pacific University
  • Rob Law School of Hotel and Tourism Management The Hong Kong Polytechnic University
  • Lina Zhong Institute for Big Data Research in Tourism, School of Tourism Science Beijing International Studies University

Keywords:

airline ticket, e-distribution channels, online travel agencies, Cathay Pacific Airways

Abstract

The rapid development of the Internet has provided travellers the opportunity to search and compare travel-related products. Meanwhile, airlines are adopting online pricing strategies to expand their target market shares. Nevertheless, limited attention has been paid on assisting airlines in gaining competitive advantages. This study identified all the electronic distribution channels to book airline tickets using Cathay Pacific Airway (CX) as an example. Main findings indicated that CX adopted 140 electronic distribution channels. Airlines are suggested to fully utilise diverse online pricing strategies but maintain a controllable number of online travel agencies (OTAs) to maximise revenue.

Author Biographies

Yun Eui Lee, School of Hotel and Tourism Management The Hong Kong Polytechnic University

Yun Eui Lee, MSc, is a MSc graduate of School of Hotel and Tourism Management, The Hong Kong Polytechnic University. Her research interests are Airlines and Online Distribution Channel.

Sunny Sun, College of Asia Pacific Studies Ritsumeikan Asia Pacific University

Sunny Sun, Ph.D., is an Assistant Professor at College of Asia Pacific Studies, Ritsumeikan Asia Pacific University. Her research interests are Consumer Behavior and Information and Communications Technology.

Rob Law, School of Hotel and Tourism Management The Hong Kong Polytechnic University

Rob Law, Ph.D., is a Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. His research interests are Information Management and Technology Applications.

Lina Zhong, Institute for Big Data Research in Tourism, School of Tourism Science Beijing International Studies University

Lina Zhong, Ph.D., is the executive dean of Institute for Big Data Research in Tourism, School of Tourism Science, Beijing International Studies University. Her research interests focus primarily on Tourism Big Data analysis, Regional Planning for destinations, Landscape Architecture design for sites, and Construct design for sites and City Planning.

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Published

2020-01-01

How to Cite

Lee, Y. E., Sun, S., Law, R. and Zhong, L. (2020) “Electronic Distribution Channels of Airline Ticket”, e-Review of Tourism Research, 17(5). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/556 (Accessed: 4 March 2024).

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