Analysing Cultural Values in Heritage Promotion by DMO Websites. A Methodological Proposal

Authors

  • Emanuele Mele Institute of Digital Technologies for Communication (IDT4C) Faculty of Communication Sciences
  • Lorenzo Cantoni Institute of Digital Technologies for Communication (IDT4C) Faculty of Communication Sciences USI - Università della Svizzera italiana, Switzerland

Keywords:

cultural values, heritage, destination marketing organisations

Abstract

Heritage is “culture and landscape that are cared for by the community and passed on to the future to serve people’s need for a sense of identity and belonging” (Merriman, 1991, p. 8). For its uniqueness and rootedness, it represents one of the most important resources destination stakeholders can offer to domestic or international visitors. While both researchers and practitioners acknowledge the relevance of accounting for culture-bound preferences in online communication, there is little research on how heritage is communicated across cultures. Contributing to the body of knowledge, this research note aims at laying the basis for a quantitative study analysing cultural values in heritage promotion by Destination Marketing Organization (DMO) websites from two culturally distant countries: Portugal and the Netherlands. A methodology for data collection and analysis is proposed. Finally, future contributions and implications are also discussed.

Author Biographies

Emanuele Mele, Institute of Digital Technologies for Communication (IDT4C) Faculty of Communication Sciences

Emanuele Mele is a PhD candidate in Communication Sciences at USI - Università della Svizzera italiana, Switzerland, with an interest in cultural localization and tourism. His current research focuses on the analysis and localization of cultural values for the promotion of cultural heritage in tourism destinations.

Lorenzo Cantoni, Institute of Digital Technologies for Communication (IDT4C) Faculty of Communication Sciences USI - Università della Svizzera italiana, Switzerland

Lorenzo Cantoni is full professor at USI - Università della Svizzera italiana, Switzerland, Faculty of Communication Sciences, where he is director of the Institute of Digital Technologies for Communication. His research interests are where communication, education and information technologies overlap. His current research focuses on cross-cultural digital fashion communication.

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Published

2019-01-30

How to Cite

Mele, E. and Cantoni, L. (2019) “Analysing Cultural Values in Heritage Promotion by DMO Websites. A Methodological Proposal”, e-Review of Tourism Research, 16(2/3). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/330 (Accessed: 28 February 2024).

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Articles